tag:blogger.com,1999:blog-23051453.post115132263171090046..comments2023-11-02T06:57:11.400-04:00Comments on BookEnds Literary Agency: Marketing GeniusBookEnds, A Literary Agencyhttp://www.blogger.com/profile/06287278822065839469noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-23051453.post-1152738619349197022006-07-12T17:10:00.000-04:002006-07-12T17:10:00.000-04:00Mystery writer J.A. Konrath is doing a 500-store t...Mystery writer J.A. Konrath is doing a 500-store tour for his latest release. Something like 500 stores in 90 days. The idea is to generate buzz and goodwill among booksellers (he plans to acknowledge them in his next book).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23051453.post-1152738176812783272006-07-12T17:02:00.000-04:002006-07-12T17:02:00.000-04:00Elaine Viets, who writes the Dead-End Job mystery ...Elaine Viets, who writes the Dead-End Job mystery series, set her last book, MURDER UNLEASHED, at an animal boutique. For every book sold during a particular time period, she donated $1 to PAWS or other animal shelter. I thought this was a fabulous idea.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23051453.post-1152727705884316112006-07-12T14:08:00.000-04:002006-07-12T14:08:00.000-04:00The Harlequin NASCAR tie-in seems brilliant to me....The Harlequin NASCAR tie-in seems brilliant to me. There are two problems, though. The first is that the only name I'm associating with NASCAR is that of Harlequin itself. Authors other than the flagship author (the one who is--was?--the wife of a NASCAR driver) are not being connected very strongly and, see, I don't even remember the name of the major author--maybe it's Jennifer Bishop? The second point is that Bishop is being identified so strongly with NASCAR that I wonder how they're ever going to promote her writing about any other topic.<BR/>Another excellent marketing idea is Brenda Novak's Juvenile Diabetes Foundation auction (and I don't think that just because I've offered an auction item two years in a row). It connects her to a deeper, wider and more perilous world. The best thing is that it completely reflects Brenda herself as well as the people her stories are about: passionate, caring, driven individuals who could walk a straight line through a hurricane. <BR/>Great blog, BTW. You talk about some really substantive issues. Thanks.<BR/>Cheers,<BR/>SallyAnonymousnoreply@blogger.com