A blog is a commitment, and it can be a big one. Therefore it’s not surprising that the decision to start a BookEnds blog was not taken lightly and was something we carefully discussed in numerous meetings for at least two months. I was, obviously, the biggest advocate of a blog and pushed for it the hardest. Because of that, I’m really the one responsible for keeping it going.
Among the many things we considered in our discussions, and things I think everyone should consider before committing to a blog, especially one meant to further a fan base and build a career, were:
Whether or not we had the time to post daily. For a blog to work it needs to be kept up. Readers have short attention spans and won’t continue checking in when there’s nothing to check in for.
Whether or not there was any purpose to a blog. Would people really read it? Do people really care what we have to say and do they really have the time to become regular readers?
Whether we had enough to say. A blog is a huge commitment, and is it really possible for me to come up with content every day, year after year? At this point I still have no idea and know that I’ve already regurgitated material, and will continue to do so. I only hope that at least 80 percent of what I’m writing is fresh.
While I’m still not sure I have the answers to all of these questions, in the end my desire to enter this world won out. My argument to start a blog is twofold. The first reason is that I’m not committing to nearly as many conferences as I have in the past, yet I still want to be able to give writers the information I think they can benefit from. By writing the blog I can hopefully provide that behind-the-scenes look that will help writers in their careers. The second reason is that it’s a promotional tool for BookEnds and our clients. Hopefully you are getting to know me a little better and the submissions I receive will reflect that. I also hope that by posting author interviews you can see what some of our clients have been through to get where they are and maybe even pick up a new book or two.
Tune in tomorrow for a discussion on what a blog should be once you’ve made the decision to have one.