September 24, 2003
Ms. Jessica Faust
136 Long Hill Road
Gillette, New Jersey 07933
My name is Cynthia Shapiro. I am a Human Resources and Career Strategy Consultant on the West Coast. My insider approach to career advice has been published in 44 newspapers including the LA Times, Chicago Tribune, Miami Herald, and Newsday NY. My most recent interview for publication will be in an upcoming issue of Entrepreneur magazine.
Every day I field questions from frustrated and confused employees. I’ve seen too many with promising futures accidentally derail their hard-earned careers with easily avoidable mistakes. I know firsthand there is a better way to succeed and I feel passionately about sharing this information.
A few years ago, I realized the only way to help employees was to step out of the “corporate spin” and give them the truth companies can’t tell them. This insight forced me to make a difficult decision. I chose to leave my comfortable Vice President of Human Resources position, and “blow the whistle” on Corporate America.
I could no longer tolerate the duplicity of internal HR: appearing to be an employee advocate while protecting the company from the very same employees! Rather than helping people, I was required to withhold information from them that could have made a real difference in their career. I could not continue to practice a role I had begun to question. I chose to make a positive difference by giving working people the information they need.
I’ve put my future career and earnings on the line to deliver this powerful message. After almost five years of research, direct employee contact and executive level interviews, this message is now a 75,000-word manuscript titled: All the Right Moves.
A career advice book like no other, All the Right Moves reveals some of the most closely guarded corporate secrets affecting workers' careers today. For the first time, the questions employees ask over and over, without getting a straight answer, are revealed – openly and honestly.
This book raises the bar for career guides and simply leaps over the “skills approach” other books preach. It’s like having your own personal employee advocate, telling you exactly the right moves to make at the right time, to achieve the greatest possible results. This timely gem of a book will change the way people behave at work by providing a clear track to recognition, advancement, higher pay, and greater job security.
I have included the proposal for All the Right Moves, and will be happy to send sample chapters at your request.
Thank you for your time and consideration. I look forward to working with you on this exciting and provocative project.
Cynthia Shapiro, PHR
Nonfiction is an interesting genre to critique since so much depends not on the blurb but on the author’s platform. In this case, Cynthia caught my attention immediately by using her platform right off the bat. I would caution her not to start the letter with “my name is,” but in the end those little things don’t matter if the bigger things are there. What I want to point out here is that platform and credentials are two very different things. Cynthia tells me what her credentials are, which is that she’s a human resources consultant, but her platform is that she’s been published in over 44 newspapers. That’s huge.
Cynthia’s second paragraph, which I know many of you will be happy to point out, is not the best written paragraph I’ve ever read. However, it has great energy and immediately sparks my interest. My thought is what are these mistakes and how scary it is that they are ruining entire careers. I also love in the paragraphs that follow that she identifies herself as a whistle-blower and, once again, it’s her voice and energy that really grab me. I think she could have made it easier on herself, and simpler to read, by combining paragraphs three and four. However, nonfiction writers are not necessarily “writers,” and editors and I know that. These are mistakes of finesse (and some grammar) that can be easily remedied. At this point, I’m not worried.
While I don’t mind the paragraph about putting her future career and earnings on hold, I would advise against including something like that. Agents hear all too frequently from authors with an overly inflated sense of what publishing one book can do for them (pay off a house or make them rich), and a sentence like this can scream overconfidence. Instead I think Cynthia would have been safe to simply delete that sentence and start with her years of research. She could then combine this with the paragraph that follows and give us insight into what the book is really about and how her previous paragraphs connect with the book.
I would also skip “a career book like no other,” because my response is that it better be. I don’t want to waste my time on any book that sounds like all the other books.
The rest is great.