Monday, July 26, 2010

Silly Bandz and Books

What do Silly Bandz have to do with books? Well, nothing really. Sort of.

Silly Bandz, for those who don’t know, are the new craze in preteen fun and fashion. These innocuous little toys sell for about $5 for a box of twenty and kids love them. They wear them, trade them, and collect them. They can’t get enough. Who would have thought?

I mean really. Who would have thought that a box of rubber bands would become the next Pet Rock. I mean, for that matter, who would have thought that the Pet Rock would have become the Pet Rock?

And that’s how it works. That’s how books work too. No one, no one in this entire business, is absolutely sure about anything. There are no guarantees. I’ve seen agents and editors snap up books they are sure will be the next hot book and author only to see it fizzle, and I’ve seen agents and editors pay next to nothing for what eventually becomes the next hottest thing ever (Da Vinci Code, anyone?).

So when you decide that everyone is too stupid to see the next big bestseller or wonder why a certain book has become what it has become, think of Silly Bandz. Sure, now it’s easy to see why kids love them, but I personally am still confounded by how much. I mean really, sold out?

Jessica

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