I’m not an expert, but I do tend to know what I like in this world, and when it comes to Twitter I like to follow people who are interesting. Unfortunately, I see far too many authors who use Twitter as a way to inundate readers with their name or simply remind everyone to read their blog. I don’t think that works. It doesn’t work for me and I imagine it doesn’t work for others. Twitter is supposed to be interesting and, frankly, that’s just not interesting.
There’s no doubt social media is important in publishing. Heck, it’s important in all business these days, but if you’re going to do it do it well or don’t do it at all. The last thing any author needs is for people to think they’re not interesting. Trust me, you aren’t going to sell books that way.